Marketing, Business Development, Public Relations, Internationalizationeac Consulting
ELENA AROZARENA CONRADI
Who we are
We are a company that provides services of Marketing, Business Development, Public Relations and Internationalizaion based in experience, profesionalism and honesty.
Our objective is to help businesses in their whole process of development and sales.
As a global integrating company, Consultoría eac continuosly analyzes business needs in terms of Sales and Marketing supported with more than twenty years of experience and the know-how of international working environment.
We create a successful brand, consistent in communication and experience, across main environment (storefront or office)
Print, signage, packaging, Website & online advertising, social media & content marketing and Sales & customer service
Marketing Analyisis – Big Data
With Big Data and analytics we can improve your marketing efforts in the following ways: definition of the ideal customer, improvement of customer loyalty and retention, Marketion optimization and performance, Marketing One-to-One, improvement content Marketing, predictions, competitors analysis and reputation management.
We define and implement your Digital Marketing Plan aligned with your Strategy: Web Design, Social Media, SEO, Community Manager, etc.
Marketing Ad Hoc
We define and Implement an specific Marketing action with efficiency and profitability
Start Ups Marketing
We are specialized in Start Ups focused on their needs: Fast Return of Marketing Investment with great impact.
WE HELP ENTERPRISES TO FOCUS THE CHALLENGES TO GAIN THEIR BUSINESS OBJECTIVES
Business DevelopmentWe seek for business growthing in Long Term in customers, markets and corporate relations.
Customer AcquisitionWe face the right strategy to acquire the right customers to purchase your product or service as customer referrals, customer loyalty programs, customer relationship management
New Business OpportunitiesWith a Business Plan, we make an evaluation of capabilities, provide the knowledge of the product or service and market evaluation and economic-viability analysis for potential businesses.
Corporate CommunicationWe define and implement a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends
We manage institutional or stakeholders relations, including analysis, networking and engagement within your business.
We develop the proper reports about the business relations between the company and its stakeholders.
EVENT MANAGEMENT AND PROTOCOL
We identify the target audience, formulating the event concept, planning the overall logistics of the event and conducting project management of the event as a whole.
We define, design and implement the proper protocol for the business event.
REGULATORY FRAMEWORK / RISK-COUNTRY REPORT
We analyze and develop a rigorous report with all strenghts, weaknesses, opportunities and threats.
We also analize and develop of legal rules your business needs to comercialize abroad.
We meet, based in your needs and expectations , the proper international partners at the new point of destination of your business.
We manage all legal/administrative documents and licences for the business openning in the new country.
We also provide with the neccesary infraestructure to communicate the opening in the new country.
Marketing applying the proper tools for your business
MAKE THINGS HAPPEN
We provide with the experience of Marketing professionals for more than twenty years in several areas
New Business Opportunities
– Economic feasibility analysis of the launching of Revolving VISA for several banks
– Business Model restructuration of the Latin America Chamber of Commerce in Switzerland (LatCam).
– Promotion of the Institutional Relations between IADB and Swiss Companies in order to develop sustainable business models in Latin America.
– Comunication campaing of Alianza del Pacífico (México, Chile, Colombia y Perú).
– Integration of LatCam within the Commercial Department of Latin American Embassies in Switzerland.
– Re negotiaton of the economic relations between LatCam and Switzerland Global Enterprise (Foreign Trade Institute from Switzerland).
– Strategic Project of Clients New Generation for Credit Suisse Latin America.
– Credit Suisse rebranding Project in Spain (all branding material logistics)
– Definition and implementation of the new methodology for Market Researches in VISA Spain.
– Competitor briefing for VISA, ServiRed and MasterCard in Spain
– Credit Suisse new branches opening for Chile and Panamá (Public Relations, opening events, press release, Web and merchandising).
VISA INTERNACIONAL – Viability Analysis Project for new products launching
GRAMEEN FOUNDATION – Marketing Plan Fundeser (Microfinance transfe process to Financial Institutions at Managüa, Nicaragüa)
Elena Arozarena Conradi
Marketing and Consulting profesional with more than twenty years of experience in Financial and Institutional Sectors. Focused on expert advice regarding Marketing and Institutional Relations.
She holds a Degree in Business Administration by Universidad Autónoma from Madrid, Master in Commercial and Marketing Management by ESIC and Economic Intelligence by Universidad Francisco de Vitoria, both from Madrid. She has also an Advanced Course of Event Management and Protocol by BAI, Madrid.
Her 20 years of professional experience are mainly in Marketing, Consulting and Business Development.
She worked in VISA, Credit Suisse and Latin American Chamber of Commerce in several positions with responsibility.
She has also international experience in Europe, USA and Latin America and management experience in pan-regional projects.